Whether you are a small business or a Fortune 500 organization, nothing is quite as exciting as having a brand-new website!
Your expectations are high, and you truly believe it is going to be a game-changer when it comes to hitting your growth goals. But to fully utilize your website as a powerful engine for generating leads and converting them into buyers, you need to have several strategies in place that send traffic to your site.
Below are 3 key SEO strategies that will help send organic traffic to your new website.
- Make Buyer Persona Discovery Your Pathway for Strategy Development
Creating detailed buyer personas will help target the right customers with the right messaging. This is a fictionalized representation of your real customers. They tend to include gender, age, income level, job title, family status, and much more information. You have more than one type of customer, even buyers from niche audiences, so be sure to create in-depth buyer personas targeting each one.
When you understand what your buyer personas go through as they journey through the awareness, consideration and decision stages, you will have sharp insight in how to reach your customers with a strong SEO strategy supporting content they will value.
- Setting Up an SEO-Friendly Web Environment
Not all web developers have an SEO IQ. From hard-coding multiple H1 tags on the homepage, to creating pointless URL structures, they rarely take SEO into account when developing a website.
Determine what kind of buyers you want to attract to each page, what those keywords are, and rewrite all titles, tags and meta to reflect an SEO-friendly environment. Your strategy for a solid SEO-friendly web environment should include implementing schema. This is a task best performed by a team of agency experts. However, if you have a WordPress site, there are several schema plugins that make adding rich snippets a breeze. Just make sure you choose a plugin that allows you to add reviews, NAP, industry, and products / services information.
Google crawls your titles, tags URLs, and schema mark-up. When you optimize these elements to help the search engine understand what your content is about, it will also help your human audience better find you, but more specifically find the kind of information they are looking for.
- Start Feeding Your New Website Powerful Backlinks
Creating a healthy backlink portfolio is vital to SEO for any website, but when the site is brand-spanking new, creating one is even more crucial to getting a solid jumpstart. A backlink is a link existing within content from a referring domain pointing back to a blog on your website, or a webpage.
As important as good backlinks are, unhealthy ones can harm your SEO efforts. When creating backlinks, be sure to follow these guidelines:
- Only link from domains with subject matter related to your own
- Make sure the referring domain itself has a healthy backlink portfolio
- Look for domains with high authority and trust scores
- Strive for “follow” links, though a few “no follow” are fine because it gives Google the impression you are not paying for links
- Make sure you have control of the anchor text
- Avoid anchor texts and off-site content that is self-promotional
- Create off-site content that reads naturally
- Write about subjects your audience cares about, and that the referring domain’s readers value
You will also want to segment your referring domains to match the pain points shared by your buyer personas. Once you start feeding your website with backlinks to a relative and diverse set of healthy domains, your SEO will power up your new website!