As last Thursday was international women’s day, we thought we would look at some of the women who have made a beneficial impact on the world of marketing. At PIXAFUSION Digital we have a formidable team of both men and women and we fully support women making their mark on the digital industry.
Below are our top 7 tips from top women in the industry about how to get the most out of your marketing and get the most out of your career too!
“With so much noise online, it’s critical that your personal brand is seen everywhere. But, you can’t be scattered and too aggressive; you need to be strategic.”
Mari Smith (Consultant, Speaker and Author)
“Keep the ‘connected customer’ experience growing throughout your organisation, focus on creating brand content that is conversational.”
Becky Brown (Vice President of Global Marketing, Intel Corporation)
“It’s important to remember that it’s not about you, it’s about who you serve. Marketing’s job is to make life easier for customers and for sales.”
Suzanne Doughty (Social Media Manager, Dell)
“Follow your gut and insights, it will lead you to enormous success and also some failures. You will learn immensely from both!”
Lisa Grimm (Associate Director of Social Media, Whole Foods Market)
“When it comes to the world of digital marketing and social media, it is important not to be afraid of things. Step out there, share learnings and be fearless! It is also easy to get carried away, think of social media as a conversation and be deliberate and thoughtful with your message so it is not just noise.”
Karen Thomas-Smith (Vice President of Provider Marketing, Optum)
“Be curious about everything, never stop learning because the market is ALWAYS changing. Be known not just for the latest trends in your area of expertise but their implications.”
Jeannine Rossignol (Vice President, Marketing for Large Enterprise Operations, Xerox)
“Connect with change agents, start-ups and disruptors as much as possible. Balance creativity and data. Think strategically and high level while staying close to the weeds. Surround yourself with people who empower and encourage you to take calculated risks and believe in you!
Amy Lamparske (Head of Global Social Media, 3M)