Attracting new customers is always the goal but satisfying the needs of your current customers is
even more important! But how do you make sure you are keeping your customers happy? The best
way to know is to receive feedback from them…
Asking for their opinion offers valuable insights into their expectations, needs and wants. But getting
them to share this information with you can be the difficult part. This is where social media platform
Instagram can come in handy. Instagram Storie’s polls allow followers to vote on key questions asked
by your company and will allow a quick and uncomplicated way to make positive changes.
Most of your customers are likely to have an Instagram account and the more they interact with
your stories, the more likely your posts are to show up in their feed! Instagram Stories feature has
more than 400 million accounts. Users are ready to interact with brands and engagement rate is
much higher than on Facebook or Twitter and at least 30% of users have bought a product they first
discovered on Instagram.
Using Instagram Storie’s polls is easy. You will need to create a new story post, and it should be
related in some way to the poll topic. Think of a suitable question and all your followers need to do
is to respond ‘yes’ or ‘no.’ It’s a very simple way to get followers to engage with your brand. It will
help them to feel like part of your community.
If you don’t have the resources for focus groups and extensive surveys, polling votes will give you
more idea about what products your buyers love, and that may even influence your inventory
volumes. It’s an effective way to let customers know that their opinions are important to you and to
create publicity for your brand.
Your followers will be impressed if their votes are used to influence the actions you take. If you want
to hold an event, you could ask them to choose between two different venues. When you talk about
what they voted for, they’ll feel invested. Show your customers that you care about their opinions
by using polls and at the same time receive useful insights that can further improve their satisfaction
and contribute to the success of your business.