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WHAT IS IN THE DIGITAL NEWS THIS MONTH? June 2018

• Apple takes aim at Facebook user tracking features…
Apple has announced it will be making efforts to block Facebook’s user tracking tools within the next iteration of its iOS and Mac operating systems. Those tracking tools in question allude to Facebook’s like buttons, share buttons and comment fields, which when integrated on a publisher’s site – even if not interacted with directly by the user – can be used to track users across the web using a cookie, providing advertisers with a wealth of valuable data on users’ browsing habits. The update will change how Safari loads content and the level of information it provides while doing so, with browsers typically releasing data to any plugin that requests it. But while Facebook was the only company directly called out on stage, the change could have similar implications to its key competitor in ad tech Google, which also relies on tracking users to deliver targeted ads.

• How time spent in apps can give you back time in real life…
With three hours a day on average spent on apps, it’s no wonder that our smartphones have become intrinsic to our everyday lives. With the number of apps available, our smartphones are overwhelmingly personal. From mobile banking and retail shopping apps to Google docs, social messaging and publisher apps, our smartphone is the primary platform for expediting an ongoing list of needs. However, there’s a healthy rise in awareness of our relationship with technology today and how we’re benefitting from its use. We’re experimenting with apps more than ever before, but the plethora of apps available on the app store can be overwhelming. The following apps can really help to give you more time to do the things you love:
– Mobile Banking Apps
– Price Comparison Apps
– Language Teaching Apps
– To-Do List Apps

• Analysing ‘digital body language’ and getting real-time responses from your users…
Can you tell whether your website users are engaged, frustrated and bored? Your customers’ emotions and mindsets are valuable information for personalised service. E-commerce brands can’t rely on hand gestures or eye flickers to gauge customer mindset. But e-commerce hasn’t killed body language as a sales tool – it’s digitalised it. From slow scrolling to quick-fire clicking to hovering mouse pointers, eCommerce shoppers are offering a world of signals that act as digital body language. Knowing where most of your customers come from tells you where to focus your other marketing efforts. Page popularity and bounce rates highlight the content and buttons on your site that are performing well, as well as those that aren’t. How often a customer visits signals how likely they are to be ready to buy. In other words, general digital body language starts to paint a rough data picture of your shoppers. Built up over time, this data provides a rich source of information that will help you improve your overall website performance.

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