If you are in the market for a marketing company, it can be hard to differentiate the great from the ghastly. To ensure you are not switching agencies every couple of months, there are a few guidelines that you should stick to, to avoid a loss of income.
If it is SEO you are after, you need to ensure that your digital marketing company practices what they preach. Check out some of their SEO clients, this can usually be found in a testimonials section on their website or in their brochure. If their clients have a poor SEO rating then it does not set a good standard when using them to increase your own companies position on search engines.
If possible, find an agency that specialises in your industry or has worked on something similar before. This will mean that they already know the business inside and out and how to appeal to consumers. Bear in mind, however, you don’t want to work with an agency that already works with your competitors because you will see a conflict of interest. You can’t both pay to be in the number one spot!
Don’t go for the cheapest option. You definitely get what you pay for! In the long run it is far more cost-effective to work with someone midmarket who will cater to a budget but are not the cheapest on the market. No decent work is ever done for free!
Please pay attention to case studies and recommendations. One of the best ways to make sure that you choose the right company is to research into previous client’s feedback. A good marketing company will showcase lots of case studies and testimonials to enhance their credibility.
If you are looking for a great company to market your brand on social media, do your research and check how they market their brand on social media. If they have a proficient level of engagement, likes and good content, it sets up the standards for your own company.
In conclusion, make sure you always do your research! If it sounds too good to be true, it probably is. It is important to invest with a company that has your best interests at heart.