Blogging was initially used as a platform to share thoughts, feelings, opinions and experiences in an online type of diary or journal. Today it is a platform used by millions, everyone from individuals working on self-promotion to businesses working on their brand awareness. You do not need a tonne of money to maintain a blog, it just requires someone educated in your industry field or even willing to do research in order to educate your readers! It is now seen by many to be an incredibly useful tool that should be utilised by every company.
- Improve SEO- Google has recently improved their algorithm to heavily focus on a website’s content and the frequency of posts/updates. This means that frequent blog posts will organically improve your SEO which is great for your company as it will automatically appear further up the Google rankings!
- Increase traffic to website via links- A blog will also allow you to increase the number of relevant inbound links that will direct your readers to important parts of your website. This along with the latter point, will increase traffic to your website and help your lead generation. Gaining new customers is always a positive!
- Enforces trust and customer confidence in your brand- Your blog content will inevitably ensure that your old and new clients are educated more about what you do and industry news, this will increase your rapport as well as improve customer relationships. By connecting with your readers directly, you will be rewarded with potential purchases and a great company reputation.
Blogging is officially no longer a hobby and is a crucial tool for businesses to climb the ladder of success! It is so easy to get started, so what are you waiting for?