5 Digital Marketing Trends that have shaped 2018

As social media networks continue to update their platforms daily it’s important for markets to keep up to date with the latest developments in the social media area. Here’s a list of the top social media trends that will transform social media in 2019.

  • On-demand and in demand video – One of the most eye-catching methods of marketing and advertising today is video. Whether a business is marketing on YouTube, Facebook, Instagram, Twitter or Snapchat having good video content is ideal and will assist any company in engaging their customer base. Facebook, YouTube and Twitter are the main social media platforms have viewers who consume up to billions of hours’ worth of video each day which comes in a variety of formats e.g. 360-degree to live streaming. In order to give your business more flexibility and reach a wider audience effectively, it is very much encouraged that a company focuses more of their ads on mobile devices and increase their spending in these areas.


  • Social media influencers – Social influencer marketing has become the go-to method of marketing in 2018. With many top brands choosing to go with this method rather than traditional marketing methods, just how effective is it? Social media platforms such as YouTube, Facebook, Snapchat offer the opportunity of channel owners to create their personal brands via the form of growing subscriber fan bases. They are able to create digital relationships with their ever-growing audience and become recognised as established personal brands in the meantime. This catches the attention of larger corporate brands as this is exactly what they need to market their products/services. Businesses need to ask themselves one question, can your customers become influenced by social media influencers?


  • General Data Protection Regulation (GDPR) – On May 25th 2018, the General Data Protection Regulation came into effect. Its prime objective is to give EU citizens more control over their personal data and allows them to decide how their data is to be used by any business. On top of that businesses now have to ask the permission of customers and let them know how they plan on using their data and what they have already collected. For marketers who comply there becomes a legal way of conducting business, for those who don’t comply: they’ll be faced with an EU fine of up to 4% of global annual turnover. Are you GDPR compliant?


  • Chatbots have been around for many years and have seen some big AI improvements. Many organisations today are commonly using chatbots within their business for key areas such as customer support and perfecting their chatbot marketing strategy. 61% of consumer-chatbot interactions are centred around customer service-related questions, this figure will surely increase as more and more brands continue to use and rely on chatbots from 2019 and beyond.


  • A new method of storytelling – Social media ‘stories’ will become impossible for markets to ignore in the coming year. Pioneered by Snapchat, they have become the staple of the social media world. Each social media platform have announced their own unique version of stories from YouTubes ‘Reels’, Facebooks ‘Stories’ to even Instagram ‘Stories’. It’s time for businesses to think about adding stories to their social media marketing strategy.


All of the above trends have helped to shape the landscape of social and digital marketing in 2018. It has made businesses more aware that in order to keep your brand ahead of others, they need to update content and strategy and focus on the desires of their consumers. Whether you’ve begun to use chatbots this year for customer service or started to live stream to promote a new product. The need to incorporate these methods into your marketing strategy has never been stronger.

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